Category: all posts

10 Copy Secrets That Sell!

Posted on 04/21/18 in all posts, copywriting, No Comments

Whether you’re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades … to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a [...]

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Why You Should Avoid Typos Like The Plague!

Posted on 04/20/18 in all posts, copywriting, No Comments

When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author’s product or service is not deserving of my time. E-mail is so quick and easy to [...]

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Project The Right Business Image

Posted on 04/19/18 in all posts, copywriting, No Comments

Hone your writing skills to project a more professional business image… The sales letter you can’t put down…the advertising copy that makes you want the product…the resume that prompts you to call the job candidate this second…All these are examples of exceptional business writing. While you certainly know good writing when you see it, can [...]

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Stingy Copy Tips From Old Schooler

Posted on 04/18/18 in all posts, copywriting, No Comments

I have been in the ad game for a long, long time. I have trained hundreds of writers, and I’ve been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a bigger name for yourself. [...]

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10 Quick Tips For Power-Punch Business Writing

Posted on 04/17/18 in all posts, copywriting, No Comments

Here are 10 tips for razor sharp and powerful business writing… 1. Before you write anything down define not what you want to say, but what your message must achieve. Keep that firmly in focus at all times and use it as the main goal for everything you write. Ask yourself “does this concept/approach /clever headline/earnest [...]

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Headlines That Pull Like Crazy!

Posted on 04/17/18 in all posts, copywriting, No Comments

When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline. A headline is meant to do two vital things. First, it needs to grab your reader’s [...]

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The Power Of Positive Pressure

Posted on 04/17/18 in all posts, copywriting, No Comments

My wife and I recently bought a house… It’s currently being built and moving day is slated for December. So we decided to buy some furniture in order to fill some of the “extra space.” (Our new home is double the size of our current one.) Now, something really interesting happened. The story is a [...]

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Write High-Impact Business Letters!

Posted on 04/16/18 in all posts, copywriting, No Comments

Many people in business heaved a sigh of relief when email began to take over most of their day-to-day correspondence. Processing business letters – even today – is fiddly and fussy, compared with the blissful simplicity of email. However as you know there are still times when ink on paper is essential. Many of the [...]

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No Hype Copywriting Possible?

Posted on 04/16/18 in all posts, copywriting, No Comments

I confess–I’m a marketing heretic! I’ve built my career on breaking all the rules–and one of the rules I break is that I don’t hype. Do I put the best possible “spin” on the truth? Of course! But I refuse to deceive my readers into action. What are some of the common copywriter tricks that [...]

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Get Started With Your Web Site Today!

Posted on 04/16/18 in all posts, copywriting, No Comments

Web Site Blues? Need one, don’t know where to start? Got one, but aren’t getting enough sales? If you need a Web site soon you may be wondering where to start and who to trust. All Web masters are not equal. Some do not know the marketing language-what I call “Passion Copywriting.” Before you call [...]

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