Tag: conversions

Super-Charge Conversions In 3 Steps

Posted on 04/23/18 in all posts, copywriting, No Comments

When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because they fail to look at their copy from their readers’ perspective. Although unintentional, they’re so [...]

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