Tag: copy

No Hype Copywriting Possible?

Posted on 04/16/18 in all posts, copywriting, No Comments

I confess–I’m a marketing heretic! I’ve built my career on breaking all the rules–and one of the rules I break is that I don’t hype. Do I put the best possible “spin” on the truth? Of course! But I refuse to deceive my readers into action. What are some of the common copywriter tricks that [...]

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