Tag: headline

It’s All In The Headline Stupid!

Posted on 04/16/18 in all posts, copywriting, No Comments

“It’s the headline, stupid,” is the sign that hangs over my computer screen. It reminds me that to write effective articles, press releases, sales letters–whatever I want people to read–I need a powerful, grabber headline or title. You are competing with a lot of others to get the attention of potential readers and customers, and [...]

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