Tag: short form

Long Versus Short Form Sales Letter

Posted on 04/26/18 in all posts, copywriting, No Comments

A passionate debate is currently raging in the copywriter Forums about long versus short copy. The debate was originally sparked by a comment a very well-known Fortune 500 “guru” made about Armand Morin’s AudioGenerator.com. I love it, because debate ignites passion, provides insights and shows some very interesting clues in the way people think — [...]

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