Tag: words

Is Good Copy Really All About Words?

Posted on 04/25/18 in all posts, copywriting, No Comments

Copy is all about words. Or is it? Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery. About using words to stir the senses, press all the “hot buttons” and push the reader to take some kind of action. But is it really ALL [...]

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